Does it matter what Myers-Briggs Personality Type your online content writer is? Some might say; no. Some might believe that it is best to hire the executive email list most common personality type, as they would think the same way as the greater percentage of your audience. Sure, that might make sense, especially if you want a lot of clicks, shares executive email list and likes.However, if you run a business, especially one that sells to other businesses, what you really want is lots of sales, and that means you need to reach the most amount of decision makers, those who approve big purchases. Ententes are among the most prevalent personality type for executive email list business leaders. Okay so, let's say you do want to get into the heads of executives, CEOs, Small Business Owners, and the ultimate decision makers, what type of writer should you hire?
Well, you should hire a writer that thinks and executive email list reasons as these CEOs do, so you need to hire an ENTENTE - Extroversion (E), Intuition (N), Thinking (T), Judgment (J). It turns out that this personality type is the rarest in our population. Therefore executive email list it will be hard to find writers who are Ententes just based on the percentages of the population - even more so, because Ententes are mostly doers, thus very few are writers. There are executive email list some ENTENTE writers, and usually they are achieved individuals who then decide to write about what they've done or later in life decide to mentor or give their observations to the next up and coming over-achiever leaders.
If you are trying to convince someone of executive email list something or trying to explain to them why it makes sense to buy your product or service - then realize the person making the decision will probably be an NT and often you will be trying to reach executive email list an ENTENTE in that company. Hiring a writer that has a way with wit, and flowery writing might give you a nice fun to read article, advertorial, blog post or web page, but it won't be executive email list met with interest from an ENTENTE leader or decision maker on the other side.